Microgaming is optimistic about the launch of a new online slot called Emoticoins, which was developed through a staff-based innovation initiative. As is apparent from the name, the slot is based on the emoticon phenomenon which is all the rage today. It is a 30 payline, 5-reel online slot is the brain child of Rob Mercer and Anna McChesney, two of Microgaming’s Idea Factory-employees.
It has been suggested, Idea Factory contest in June 2016, and Anna and Rob stressed the importance of emoticons in the world. It is impossible to deny, such as the use of emoticons in Facebook posts maiwand number of likes and comments.
Microgaming’s PR Manager Anna McChesney, said the use of emoticons in communication and social media is fascinating. They are not less than digital communication-language for the user. Ninety-two percent of the online population in the world makes the use of emoticons. So it is only to develop logically, a game based.
From the beginning of the phase, the themed slot-the idea of the Business Intelligence team the sponsorship. It helped the duo come up with details or Emoticoins. You beat the game is probably the target audience. With the use of this knowledge, Rob and Anna came up with a unique set of emoticons, and the necessary feature sets to fit the theme of the slot and set it on the decision of the Panel.
Emoticoins slot was released later, in December, during the employee Christmas party. It is a winning idea out of 27 that were submitted. That is, if his idea is implemented. After 1 month, Microgaming’s developer out of the castle game-a reality. Rob Mercer, or Enterprise Solutions Team said, it was great to see how the team was in the slot, and the final version of a runway hit.
Emoticoins will woo users with the upbeat soundtrack, vibrant graphics and production area of sin August. The slot would appeal to the target player with a standard and the popular emoticons. Emoticoins provides or 2 new wild features, both in free spins and the base game Wild stickers, and Wild Explosion. The player Wilds can trigger Wild Blast on one round, you get five extra and grab a safe win. In addition, landing three Scatter symbols while you are in the base game, 10 free spins for Wild-sticker.
Emoticoins is all set to bring players to laugh, opportunities or gains in the amount of 92,000 coins together with the lowest bet, or 0.30. It is to live with Quickfire and Microgaming operators on both desktop and mobile.
Microgaming’s Head of Innovation, strategy Lydia Barbara said, the company is pretty excited about it, because the game with input from the staff on the idea of the factory. She also expressed joy over the execution of the idea by the game studio.
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